Pin and Grow

When I opened Pinterest Analytics for the first time, I closed the tab within a minute. Impressions, saves, pin clicks, outbound clicks, engagement rate, total audience, engaged audience — it felt like a dashboard designed to make me feel bad about my account. Two years of pinning later, I check three numbers and ignore the rest. Here's the plain-English guide I wish someone had handed me at the start. This is written for beginners with a Pinterest business account (free, and required to see analytics at all). If you haven't converted yours yet, do that first — it takes two minutes and costs nothing. Where to find your analytics Pinterest gives you three views, and knowing which one to open saves a lot of confusion: Analytics overview (top-left menu → "Analyse performance" → "Analytics overview" on desktop, or Creator Hub → Analytics on mobile): your account-wide numbers over any date range you pick, plus top boards and top pins. Pin stats (profi...

Every "best time to post on Pinterest" guide seems to disagree with the last one. One says Tuesday at 10 AM, another says Saturday at 9 PM. I've dug through the 2026 data — Sprout Social's social media report, CoSchedule's panel study, and several Pinterest-specific analyses of millions of pins — and here's the honest truth: they're arguing about different things. Let me explain what the data actually says, and how to build a schedule that works for your account. The Short Answer: When to Post on Pinterest in 2026 The most-cited 2026 data (Sprout Social's 2026 report) points to Tuesday through Thursday, 10 AM–1 PM as the sweet spot, with Friday around 1–3 PM and 8–11 PM close behind. Weekend evenings (Saturday 8–10 AM and 8–11 PM, Sunday 1–4 PM) also show strong save rates in Pinterest-specific studies. But here's the catch that resolves the contradiction: studies that track brand account activity find weekday-midday peaks, while studies tha...